Applying risk communication strategies to reduce speeding-related risksGabriella Eriksoon

Dr Gabriella Eriksson, Research Fellow, Centre for Decision Research

Prof Wandi Bruine de Bruin, Professor, Centre for Decision Research

Prof John Maule, Emeritus Professor, Centre for Decision Research

This 2-year project is funded by an EU Marie Sklodowska-Curie Individual Fellowship (agreement no: 706553), awarded to Dr Gabriella Eriksson. The project is a collaboration with Professor Wändi Bruine de Bruin at the Centre for Decision Research, Leeds University Business School.

Overall Project Aim

The project aims to understand drivers’ misjudgments of speeding risks to inform dashboard and communication tools that promote safer driving.

Project Aims and Objectives

The three objectives of the project are:

  1. Identify the processes underlying drivers’ (mis)understandings of the risks and benefits of speeding (WP1)
  2. Examine the prevalence of misunderstandings and their relationship to inclinations to speed (WP2)
  3. Designing and testing tools to address driver misunderstandings and intentions to speed (WP3)

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under the Marie Skłodowska Curie grant agreement No 706553.


Dr Gabriella Eriksson
Marie Curie Fellow, Leeds University Business School, UK
Research Fellow, The Swedish National Road and Transport Research Institute, Sweden
Cahrles Thackrah 1.23, Centre for Decision Research
Leeds University Business School, Leeds, LS2 9JT, U.K.
Phone: +44 (0) 113 343 35635