CANCELLED – Applying behavioural insights across HMRC: Understanding taxpayer behaviour

  • Date:
  • Speaker: Vedran Lesic
  • Who can attend: Staff, students, alumni and external guests

Unfortunately the Centre for Decision Research has had to cancel the following seminar, hopefully this event will be rescheduled for semester 2.


Vedran Lesic is a Senior Behavioural Insights and Trials Advisor within Behaviour, Insights and Research Team at the HM Revenue and Customs. He completed his doctoral degree on topic of “Understanding and Informing Consumers’ About Their Electricity Use”. He was a recipient of University of Leeds 110 Anniversary Research Scholarship and worked within the Consumer Data Research Centre and the Centre for Decision Research under the supervision of Professor with Wändi Bruin de Bruin (Leadership Chair in Behavioural Decision Making); Dr Matthew Davis (Lecturer in Socio-Technical Systems); and Inês Lima Azevedo (Associate Professor, Engineering and Public Policy, Carnegie Mellon University). Previously he completed the Fulbright Predoctoral programme at the Department of Engineering and Public Policy department at Carnegie Mellon University. He holds graduate degrees in Psychology from the University of Zadar and in Public Policy from Dubrovnik International University. In 2014, he was part of the CMU team that won Better Building Case Study Competition (2014) for Best Proposal for both cases A Side of Savings: Energy Efficiency in the Restaurant Franchise Model and Picking up PACE: Taking Commercial PACE Financing to Scale awarded by US. Department of Energy.