CDR welcomes Alessia Dorigoni

CDR welcomes Dr Alessia Dorigoni. Dr Dorigoni is a Lecturer in Behavioural Decision Making at Leeds University Business School (LUBS), University of Leeds, within the Analytics, Technology and Operations Department (ATOD).

Prior to joining the University of Leeds, Dr Dorigoni spent approximately ten years conducting experimental research at the Consumer Neuroscience Laboratory at the University of Trento. Her work involved designing and conducting behavioural and neuroscientific experiments to investigate the cognitive, emotional, and physiological mechanisms underlying human judgement and decision-making. She has extensive experience with eye-tracking technologies and psychophysiological measurement techniques, including electrodermal activity (EDA), electromyography (EMG), electroencephalography (EEG), and functional near-infrared spectroscopy (fNIRS).

Dr Dorigoni's research spans several areas of behavioural science, including cognitive biases, numerical information processing, risk perception and communication, consumer behaviour, social norms, and behavioural interventions. Her projects have investigated how different numerical formats influence risk perception and physiological responses, how social norms can encourage sustainable consumption, and how emotional and contextual factors shape consumer choices. Her methodological approach integrates experimental psychology, behavioural measurement, and neuroscientific techniques to better understand decision-making processes.