Xingjie Wei – How digital images affect audience perceptions

Xingjie Wei has given a webinar on how digital images affect audience perceptions in the Leeds Digital Festival 2021 on 23 September. Based on the research from image analytics, Xingjie provided advice on what visual elements should be considering when selecting images to use in marketing communications in order to maximise the impact on prospective customers, investors, and the public. The talk received a large amount of interest and promising feedback from researchers and industry professionals.