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Abstract: We report results from an eye-tracking experiment designed to study a violation of revealed preference predicted by salience theory: Individuals choose a low quality good with a low price level and a high quality good with a high price level, despite the price of the quality premium being held constant. Subjects exhibited a significant number of such preference…
The effects of time pressure on cognitive strategy, affect and hindrance/challenge appraisals underpinning managerial decision making